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SPORT AS CULTURAL PHENOMENON
Faculty of Philosophy, University of Novi Sad, Novi Sad, Serbia
Abstract
Culture as industry is an indisputable fact which has expanded due to developmental requirements and trends of capitalism, as well as high technological contents which unavoidably tend to extend their productive and distributive forms to all areas of the society. Technological order is an evil destiny which negates the traditional concept of culture, and ìwhich will resurrect in the form of industryî. Criticism of culture industry assumes criticism of one way of production of social life. Culture loses its actual emancipation power since the system uses it for its own aims and includes it into its own circle; it gets submerged but comes to surface again as a regenerated industry. Thus the way of production enters the stage of constitution and regulation of the structure as a whole.
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